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On a beach in Anglesey, UK, 70 years ago, Maurice Wilks drew a sketch in the sand. This sketch would become the inspiration for the first Land Rover. The Series I became an icon, as did Wilks. Possessing a truly restless spirit, Wilks’ goal was to build something that could tackle any terrain, weather condition or challenge. That is exactly what he did.
Launched on 30th April at the 1948 Motor Show in Amsterdam, it soon became obvious that he had created an exceptional vehicle.
70 years ago, Land Rover had capability at its very core and was instilled with an inner strength, a desire to overcome the odds, and a sense of adventure which is still manifest in all of our vehicles. These elements – and many others – are quite simply in Land Rover’s DNA.
In 1970, we released the first production three-door Range Rover. Met with widespread critical acclaim, it was the first vehicle to deliver permanent 4 Wheel Drive. The launch of Land Rover Discovery, in 1989, would provide the rugged capability of the Ninety/One Ten to compete with newer, smaller competitors to the Range Rover.
In 2005, Range Rover Sport went into production. The introduction of the first sports SUV, in the Range Rover family, showed Land Rover’s commitment to performance.
"To reach the landmark of 70 years is truly special and we will mark it with a year of celebrations that represents Land Rover's ‘Above and Beyond’ spirit and honours the people behind the world’s favourite SUVs."
Prof Dr Ralf Speth, Jaguar Land Rover CEO
Continually striving to go Above and Beyond in every single aspect of the business, Land Rover has come a long way from a sketch in the sand.
From their people to their latest vehicles, they have pushed harder, reached higher and gone further. That will never change. For those vehicles which are yet to come, they are making sure they live up to our heritage. Creating a new icon is a complicated art, improving on it even more so, but it is a passion which drives them; it's why they do what they do.
* All vehicle images and car descriptions on this site are for illustration and reference purposes only and are not necessarily an accurate representation of the vehicle on offer.
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